Kate Spade & Skagen launch Android Wear smartwatches

Alonzo Simpson
January 10, 2018

Fashion label Kate Spade New York has gotten into the smartwatch market announcing an Android Wear watch at CES.

Skagen - a renowned wristwatch brand - has previously dabbled in the concept of smartwatches. That means the Kate Spade New York scallop touchscreen available for pre-sale starting today is "playfully sophisticated" and feminine, whereas the $275 and up Skagen Falster due out later this month aims to strike the "perfect balance of form and function" with a simple and decidedly minimalist construction.

The watch is available in three configurations: a rose gold-tone case and bracelet; a rose gold-tone case with a soft vachetta leather strap; and a yellow gold-tone case with a smooth black leather strap.

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Android Wear 2.0 runs on the fully circular touchscreen, and the Falster has a handful of custom watchfaces that the Skagen says are created to simple and clean. All smartwatches have a scallop-patterned case on its full round 1.19-inch AMOLED display with a 390 x 390-pixel resolution. "And now, with our "choose your look" watch app, she has access to the most feminine, fashion-forward and customizable smartwatch functionality to-date", said Mary Beech, executive vice president and chief marketing officer, kate spade NY.

Much like the Skagen Falster, the Kate Spade Scallop notifies you of any incoming calls, texts and emails and can run third-party apps downloaded from the Google Play store. The bracelet version will cost $325 and the leather strap version will retail at $295. However their target audiences are different, with the Skagen Falster watch being aimed at men, and the Kate Spade Scallop watch being aimed at women. We do this by simplifying and editing our products, but also by humanizing the experience of using them: the dial layouts and the movements are designed for calm and pleasant interaction. It even has a touch screen.

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