Apple buys Texture, a digital magazine subscription service

Eloise Marshall
March 12, 2018

Apple today announced its acquisition of Texture, a digital magazine subscription service.

In statement on Monday, Apple senior vice-president Eddy Cue said "we are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users".

If you're interested in trying it out, you should know that some of the magazines part of the Texture app include National Geographic, GQ, People, Vogue, Wired, Sports Illustrated, Men's Health and a lot more. Ready to experience magazines like never before? In addition to this, users would also have the ability to download magazines for offline reading. All your favorite magazines and articles in one convenient place. Enjoy content recommendations based on your interests.

The focus for Apple will be on telling great stories with its video programming, which is why the company is committing to longer-form videos.

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"I'm thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple", said John Loughlin, its chief executive. The app is now run by Next Issue Media LLC, owned by a group of publishers and other companies including Hearst Corp. "We could not imagine a better home or future for the service".

For now, Texture will continue to operate as is. The app works for Android and iOS devices. The segment has been one of its fastest-growing across all its revenue streams; the services segment revenue grew 18 percent in the company's most recent quarter compared with the same period previous year, only behind the "other devices" segment - which includes Apple Watch, AirPods, and Apple TV - at 36 percent.

Byers asking Cue about the open platform argument that Facebook has struggled with, Cue says for Apple there is a large responsibility for large platform holders; iTunes and Podcasts has been influential in creating rules and guidelines, despite taking heat for that, that helps with media curation, Cue draws the line between open platforms and free speech with examples like bomb making apps, white supremacy speech, etc.

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