Fitbit Ace is a fitness tracker for kids

Eloise Marshall
March 13, 2018

The new lineup includes a fitness wearable for everybody called Fitbit Versa, a children's wearable called Fitbit Ace, and an app feature the company calls "female health tracking". The watch features a "squircle" display, basically a square rounded at the edges. The smaller Versa arrives in April and should fit women's wrists better. More importantly, it is also missing Fitbit Pay, which is not widely available yet in any case, but maybe more felt in the future. It runs the same software (Fitbit OS 2.0) as the Ionic, but costs $100 less. It also comes in a broader range of colors, including a more feminine rose gold model with a light peach strap. Fitbit's designed the Versa to be comfortable for any wearer, irrespective of wrist size.

Battery life has always been one of Fitbit's strong points; it was one of the better features of the Fitbit Ionic. It also claims heart rate tracking with greater accuracy during exercises. There will also be a $229.95 Versa Special Edition that includes support for Fitbit Pay and comes in a graphite aluminum case with a woven charcoal band, or a rose gold case with a lavender band. This special version of the Ionic will feature six additional on-screen workouts, and come in a silver-gray aluminum case with a two-tone blue-and-gray sport band.

In terms of design, the Ace borrows heavily from the Fitbit Alta and Alta HR, with a few tweaks. Designed for ages eight and above, the device will track steps, sleep and active minutes, while offering encouragement to be active. That's because Fitbit gobbled up a portion of Pebble-its IP and engineers-to smarten up its own fitness trackers and compete with Apple. Meanwhile, parents have complete control over privacy settings and who children can connect with through the associated Fitbit app. Smartphone connectivity also allows for notifications and other features older children are likely to find appealing.

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The revamped version 2.0 of the software also gained hundreds of new apps and clock faces that weren't available when the Ionic debuted, including programs from United Airlines (ual), Yelp (yelp), and Google's (googl) Nest.

The Fibit cycle tracker will monitor the days of a user's cycle, estimate her fertile window, and monitor other aspects of a woman's reproductive health. Now, Fitbit is launching a new smartwatch that it hopes will appeal to a much larger audience. The Fitbit Versa (short for "Versatile") comes with almost all the features its bigger sibling, Ionic has but costs only $199.

To be clear, Fitbit isn't pitching the Versa as a woman's-only smartwatch, but for everyone-women, men, parents, and kids. For the first time, with an update due in May 2018, the Fitbit app will offer female health features such as period tracking. The biggest addition is something called the Fitbit Dashboard: swipe up from the bottom of the Versa and you'll see your activity, heart rate, tips and tricks, guidance, weekly and daily health and fitness stats and exercise summaries.

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