Get ready to start seeing more local ads on YouTube

Alonzo Simpson
March 21, 2018

"You're not going to be happy after you are jamming "Stairway to Heaven" and you get an ad right after that," Cohen said in an interview at the South by Southwest music festival, according to a report in Bloomberg. The company had already banned videos that attempted to sell firearms.

Pitchfork has reached out to YouTube representatives for comment.

For YouTube, which has several subscription-based plans but continues to struggle to encourage adoption of them, the difficulty in persuading users who think of it as free could be even more significant.

Google says Warmoth Guitar Products, one of the early advertisers to use YouTube Director onsite, saw a 13x return on its ad spend and a 130 percent increase in revenue from the video ad it created.

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Houston seized a 100-94 advantage on a three-point play by Luc Mbah a Moute with 7:10 to go. "They played hard. An eventual 10-1 Portland run built the lead up to 6, but like every lead in this game, it dissipated.


It's unclear whether Apple would be comfortable letting users livestream to YouTube directly from their app. Apple doesn't now have its own competing live streaming service, but Google does still offer a competing piece of software in nearly every other area, raising questions about how much collaboration Apple would want to engage in. Of course, he didn't provide a clear strategy on how it would compete against Spotify, Apple Music, and Amazon Music.

"They will appreciate in time the advertising".

"There's a lot more people in our funnel that we can frustrate and seduce to become subscribers", Cohen said of the potential for transforming free listeners into paying customers. Everyone is drunk on the growth of subscription. YouTube's latest rules change comes in the wake of a series of hard-hitting decisions by major corporations, such as Delta Air Lines and auto rental company Hertz, to cut ties with gun manufacturers and the National Rifle Association. Presently YouTubers will have the capacity to simply tap on "Go Live" button on the YouTube header to begin their stream. The goal is to help teach kids how to discern what is fact and what is fiction when they're reading news articles or watching YouTube videos.

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