Google Might Rebrand Android Wear to 'Wear OS'

Eloise Marshall
March 12, 2018

First spotted by Redditor H3x0n, it looks as if Google is rebranding Android Wear, changing the name to Wear OS.

Android Wear fans may be disappointed to learn the company is planning to rebrand its wearable platform in the coming months, but it's not necessarily a sign the company is giving up on smartwatches. It can be used to help set up other Android devices near the phone, and it clearly shows "Wear OS" and a new logo with echoes of the Google Assistant design.

Android Wear is pretty much at a standstill right now.

Although the rebrand is now just a rumor, it's becoming a bit of a trend for Google with its Android products.

Android 8 Oreo
Android Wear may rebrand to 'Wear OS' according to latest Google Play Services beta

Not only has a new logo popped up online, but reports suggest the name is changing too. The reason for this is probably due to neutrality, same reason that Android Pay was rebranded to Google Pay which is because Android Pay could be used on Apple phones.

The new changes appeared after H3x0n installed the latest beta of Google Play services, so they're likely to appear for everyone who installs this beta version.

The most recent update to Android Wear in December 2017 brought a "Touch Lock" function for locking the screen to prevent random taps when using devices underwater, as well as improved power efficiency and compatibility with new languages.

It is also possible that perhaps Google could see a future in which its wearables operating system won't be based on Android, so moving away from the Android branding could be a way to make that transition.

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