Google Pulls Down 3.2 Billion Violating Adverts, Pays Publishers $12.6 Billion

Darnell Taylor
March 14, 2018

The Google ads team emphasized that advertisers need to value "respecting the user experience more than the ads". They dictate what ads are acceptable, and what aren't acceptable. By this move, the technology company said it was able to block the majority of bad adverts experiences, like malvertising and phishing scams, before the scams impacted people.

Online ads enable all sorts of free services online, including search and social networks and the article you're reading now, but Google is working harder than ever to keep the bad ones at bay.

Speaking to selected journalists via Video Conferencing on Monday, Monetized Products, Google Trust and Safety, EMEA, Jessica Stansfield, said digital advertising plays an important role in making the web what it is today - a forum where anyone with a good idea and good content can reach an audience and make a living. The company removed 320,000 publishers from its ad network for violating publisher policies, and blacklisted almost 90,000 websites and 700,000 mobile apps. Google said it took specific actions against violating adverts involved in scraping; tabloid cloaking; malicious activity; malware and trick to click formats. So they regularly review, change and expand their policies, evolving what they allow and what they don't as socio-cultural trends evolve and new trends emerge.

In 2017 Google took down more than 3.2 billion ads, removed 320,000 supposedly bad publishers from its ad network and blocked almost 90,000 websites and 700,000 mobile apps for policy violations.

Google is also cracking down on ads for contracts for difference (CFD), spread betting, and foreign exchange products on its platform.

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Google also revealed that it removed 2 million pages for policy violations every month in 2017.

The announcement follows something of a year of hell for Google, whereby the search giant faced a number of scandals related to brand safety, claims of Russian Federation fiddling with the United States election through its ad platforms and fraudulent traffic.

Google has followed the lead of rival Facebook by announcing a ban of online advertisements promoting cryptocurrencies and initial coin offerings (ICOs), along with "other speculative financial instruments", starting from June.

Which means a whole new raft of Google regulation/internal regulators.

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