Will Kim Jones Bring Streetwear to Dior Homme?

Lula Sharp
March 20, 2018

Jones made headlines with a series of eye-catching hook-ups with hip NY streetwear brand Supreme and the iconoclastic British artists Jake and Dinos Chapman during his time at Vuitton.

Christian Dior has announced that its long-time menswear designer Kris Van Assche is to leave the Parisian fashion house.

Dior parent company LVMH Group said that Van Assche would remain in the group and his future role would be announced later.

It's one of the first big shake ups of the brand by newly appointed chairman and CEO of Christian Dior Couture, Pietro Beccari, who said he is confident Jones "will continue to further develop Dior Homme on a global scale". "I admire his creative vision, which combines both his own inspirations of contemporary culture and his own reinterpretation of specific codes and heritage of a house". He will replace Kris Van Assche, who had been in the role 11 years. I wish to thank Bernard Arnault for the trust he placed in me, Sidney Toledano and Serge Brunschwig for their warm welcome at Dior and their continuous support during all those years of collaboration. Well, he did promise to "create a modern and innovative male silhouette built upon the unique legacy of the house".

Kim Jones walks with Naomi Campbell and Kate Moss at Louis Vuitton fall ’18 in Paris.		Rex Shutterstock
Kim Jones walks with Naomi Campbell and Kate Moss at Louis Vuitton fall ’18 in Paris. Rex Shutterstock

Jones' arrival at Dior Homme is sure to surprise many.

Jones, 44, was formerly menswear designer at Louis Vuitton, also of LVMH, and held his celebrity-filled swan song in January alongside models Kate Moss and Naomi Campbell.

His own men's wear label, known for its sporty, streetwise flair, lasted for eight seasons and attracted the attention of Dunhill, where he was creative director from 2008 to 2011.

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