AT&T to Launch New 'AT&T Watch' Streaming Service Without Sports for $15/Month

Darnell Taylor
April 20, 2018

AT&T meanwhile, has relationships with some 150 million USA consumers through its DirecTV service and other operations.

Stephenson mentioned it while testifying in an ongoing antitrust trial.

"Watch" is the latest example of a so-called skinny cable bundle, which costs less than a traditional cable package because it includes fewer channels.

Stephenson was AT&T's final defence witness in the trial. Several companies have launched versions of this, including AT&T, which already has a product called DirecTV Now. It's unclear how many channels will be included.

Dallas-based AT&T reneged on an agreement to invest $100 million in My24hournews.com, which invented a new system to deliver streaming news to computers, smartphones and tablets, after making off with its technology, lawyers for the tech firm said in a lawsuit.

Wells Fargo Senior Analyst Jennifer Fritzche wrote in a research note Friday that AT&T's ultimate goal is likely to up-sell those wireless customers to costlier plans once they become used to the service and want more offerings.

AT&T announced AT&T Watch earlier today, which is the cellular company's streaming service.

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Spectators in the courtroom were surprised - and the announcement sent reporters scrambling.

Soon thereafter, a spokesman followed up and said "Watch" is expected to launch in the "next several weeks". Those who have AT&T's unlimited wireless service, however, will get a subscription on the house.

It turns out the company alluded to this concept in a pretrial brief.

AT&T has said a key benefit of owning Time Warner is that it can take data about its 141 million USA wireless subscribers and 25 million video subscribers and marry it with Time Warner's programming to enable advertisers to target TV ads.

Called AT&T Watch, it would ditch sports to keep the price low, and be available for free to the company's wireless subscribers.

Such a bundle would be similar to that of Philo TV, which also offers a bundle of sports-free channels at a lower price point.

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