Ring video doorbell is now cheaper, thanks to Amazon

Eloise Marshall
April 13, 2018

The deal is in celebration of the announcement that the Amazon acquisition of Ring is complete.

Neighbours experience the power and impact of the Ring Video Doorbell every day.

At the end of February Amazon announced the company had acquired smart home device manufacturer Ring for $1 billion United States dollars. Alternatively, you can use it on the video doorbell without a plan, though you won't be able to record video.

Ring founder and chief executive Jamie Siminoff, who will stay in place under Amazon, said: "I call this deal a milestone and not an acquisition or an exit, because I see it as a step along the road of our mission to provide effective and affordable protection for neighbourhoods". Now, with Amazon's aim to deliver premium products at non-premium prices, the two companies can help make peace of mind at home a reality for more neighbors than ever before.

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"But you love it when you run into opportunities where you have an incredibly mission-oriented leader and a team that executes extremely well, products that customers absolutely love and are already at scale - Ring checked all those boxes".

Amazon's relationship with Ring began in 2016 through the Alexa Fund, the company's investment arm to support companies with cutting-edge technologies that are innovating with voice. In fact, one Los Angeles neighbourhood saw a 55 percent decrease in home break-ins after Ring Video Doorbells were installed on just ten percent of homes.

Amazon's Cloud Cam is yet another product under the company's direction that is, in many ways, a competitor of Ring and Blink. Amazon has also said that customer service teams for each company will continue to operate to mitigate any interruptions in service.

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