Google announced YouTube Music and YouTube Premium

Alonzo Simpson
May 18, 2018

YouTube Music and YouTube Premium will be available in the United States, Australia, New Zealand, Mexico, and South Korea.

You, as a cool, hip dude with your finger firmly on the pulse, probably subscribe to at least one music streaming service - Spotify, Apple Music, Deezer, Tidal etc - but do you have room for one more?

Users will also be able to cue up music without knowing a song's name by searching for things like "that hipster song with the whistling" or song lyrics, although users of ad-supported YouTube can do that as well.

But it's hard to imagine Google keeping two streaming music services alive concurrently beyond the turn of the decade. Will be offered a free subscription YouTube Music (with ads) and Premium (no ads, ability to download tracks).

The revamped YouTube Music service will see a gradual rollout in the USA starting on Tuesday, with select overseas markets also targeted.

To kickstart the process, YouTube has made a decision to revamp and rebrand their paid service: YouTube Red; and relaunch YouTube Music as a standalone and bundled service, whose primary aim is to take on Spotify. The new YouTube Music service is yet another attempt to run parallel to, if not outperform, its rivals. "The days of jumping back and forth between multiple music apps and YouTube are over", the company said in its announcement. YouTube Music isn't out to replace it.

YouTube Red Becomes YouTube Premium!

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It is a free to use service, if you don't mind listening to adverts every few songs, available through a mobile app or web player.

By separating its music and premium video services, YouTube may be attempting to boost its brand as a music streamer, as an essential service that can displace competitors.

Google have said they will continue to expand their Originals section with new dramas, comedies and reality shows.

With the increasing penetration of smartphones, data becoming affordable and ever-growing availability of content, 80 per cent of internet users across all age-groups in India are accessing YouTube. This means they will get access to YouTube Premium in $9.99 (for the US).

YouTube Premium, which will replace YouTube Red, will cost $11.99.

Oh, and speaking of YouTube Red: it's gone now. It will also apparently offer "an audio experience and a video experience", suggesting perhaps an emphasis on music videos and other visual content.

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