Microsoft introduces HoloLens to businesses through…

Alonzo Simpson
Сентября 21, 2018

Microsoft this week announced that starting next month, it will make available previews of a range of customer relationship management (CRM) applications that embed artificial intelligence (AI) functionality directly within a suite of packaged applications that require no application development effort or training of AI models on the part of an internal IT organization. In the run-up to next week's Ignite and Envision conferences, it's also extending its business applications with Mixed Reality (MR) capabilities on HoloLens. These new offers execute on Microsoft's vision of redefining how the world thinks about business applications. "If you can democratize the use of AI tools, every company can harness the power of AI".

The mixed-reality glasses are now aimed at businesses, costing US$3000 per unit, and enable users to view and interact with holograms laid over real-world environments.

Strategically, the HoloLens applications dovetail with Microsoft's AI tools-apps announced for sales, customer service and market insights-in Microsoft's ongoing efforts to differentiate its Dynamics 365 suite from market leader Salesforce and other CRM software packages.

Dynamics 365 AI for Sales is meant to help salespeople to better prioritize their time, and provide insights into how to better coach sales teams.

Dynamics 365 AI for Market Insights turns AI to marketing.

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Microsoft cited the example of the oil company Chevron that previously had to fly in an inspector from Houston to a facility in Singapore once a month to inspect equipment but now has in-time inspection using Dynamics 365 Remote Assist to identify issues or provide approvals immediately. The boost to Dynamics may be felt first by its existing customer base - it seems far-fetched that large companies would quickly change their calculus about a CRM tool based on such announcements alone.

For instance, Dynamics 365 Remote Assist allows workers wearing HoloLens to get real time remote help from subject experts while they are on the site.

The market insights app will help marketers inprove customer relationships with actionable web and social insights to engage in relevant conversations and respond faster to trends.

The MR business apps will be part of the October release of "Dynamics 365". Before the release of its first apps, Microsoft relied on third-party developers to build their own applications and workflows.

I'm also intrigued to hear about the Common Data Service, which suggests to me that Microsoft has taken a big step along the path to creating a modern connected digital enterprise architecture for its business applications. Salesforce partners with IBM Watson to be able to deliver on this.

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