Mobile rebrands prepaid line to emphasize network coverage

Alonzo Simpson
September 25, 2018

At the time, MetroPCS was a CDMA network whose bandwidth was slowly recommissioned to improve T-Mobiles own towers. T-Mobile also stresses that you'll have a wider selection of devices regardless of plan, including the "absolute latest" handsets. MetroPCS is becoming Metro by T-Mobile and introducing two new all-unlimited rate plans with tiers that include the many benefits of Amazon Prime and Google One.

Do you think you'll give Metro by T-Mobile a shot? But otherwise, the company says, Metro customers have access to the same network as T-Mobile users. T-Mobile is betting that its service hits a sweet spot for cost-conscious users, and it might be on the right track. In the $50 plan, you'll get unlimited data, 5GB of LTE hotspot, and cloud storage and mobile backup through Google One. If you upgrade to the $60/month unlimited plan, you'll get 15GB of LTE hotspot, Google One, and a full Amazon Prime membership.

The cellular service, which is changing its name to Metro by T-Mobile, runs on the same network as T-Mobile, said Tom Keys, president of the brand. T-Mobile says theres a common misconception of prepaid networks in the U.S. market which are synonymous with crappy phones, limited coverage, and bad credit and it hopes that Metro will put these misconceptions to rest.

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Metro pricing is similar to T-Mobile's - four lines cost between $120 and $150 per month on the prepaid plan, compared to $140 per month on T-Mobile's flagship brand. The $40 per month plan with taxes and fees included will bump you up to 10GB of LTE data per month, but there's no mobile hotspot usage included.

Peter Adderton, founder of Boost Mobile, said the rebranding does not change the fact that prepaid and postpaid are different markets, and he called for regulators to evaluate the merger's effect on them separately.

Prepaid phone plans allow people to get cell service without signing contracts and without having to qualify for financing.

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