Google Play Movies & TV will upgrade movies to 4K for free

Lula Sharp
October 24, 2018

Google confirmed today that in the USA and Canada, it will upgrade any movies you own to 4K for free when those titles are available in 4K quality.

4K is steadily becoming the new resolution norm in the entrainment world, and to make sure it stays on top of things, Google is now upgrading all of its users' SD and HD titles to 4K at no extra cost. The price of newly-purchased 4K content on the platform is also going down. The free upgrade only applies to movies purchased before today, so don't go buying a bunch of standard definition content in hopes it'll appreciate in value. You will have the opportunity to click through and see a full list of the upgrades as well. Anything you purchase from now on won't be upgraded.

An updated Play Movies app is bringing a refreshed app to Samsung, LG, and Vizio TVs as well as bringing UHD streaming to Samsung's 4K Smart TVs.

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When you open the Play Movies & TV app, Google will notify you indicating which specific titles have been upgraded. Not only that, they will also start selling 4K movies at lower prices.

We think watching in 4K should be a no brainer, so we're continuously working to make that a reality. Google is saying exactly how much cheaper 4K movies are now available for, though.

Google wants to give you more 4K. The company is working to add support for LG TVs as well. Although 4K TVs have been around for a while, there's a severe lack of content available online and hopefully; we get more of it as more people get their hands on 4K-ready hardware.

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