Premier Inn unveils no-frills hotel brand with pod-style rooms

Darnell Taylor
October 23, 2018

Each room has a small en-suite bathroom with a power shower and towel and a 24-inch television on the wall.

Each room will have twin beds that can be pushed together to create a double, a bathroom with power shower, free wifi, a TV and air conditioning.

The Yotel chain also offers compact pod-style rooms in New York, Boston and Singapore city centres, as well as Gatwick, Heathrow, Charles de Gaulle and Schiphol airports at considerably higher prices.

The hotels will feature an ironing room on each floor, a bar, chill out area with a TV and table football, and breakfast is available for £3.95.

Guests will be allocated rooms randomly on arrival and will not be able to pre-book a room with a window.

They are called Zip by Premier Inn, and start from £19 - and the first of them is set to open in Cardiff's Roath district early next year.

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United Kingdom hospitality group Whitbread has unveiled a new "no-frills" hotel concept called ZIP by Premier Inn, which will open in early 2019.

Whitbread has confirmed that it has secured a second site in Southampton, with 140 rooms, and says it is seeking further locations that will suit a smaller room format.

The pods have been designed by PriestmanGoode, the design consultancy behind creating first class cabins for airlines Air France and Lufthansa. "We have invested in the Premier Inn brand over many years to become the UK's most-loved hotel company with 800 hotels in the United Kingdom, and we believe there is a niche in an under-served market for ZIP", said Alison Brittain, CEO, Whitbread PLC.

Whitbread will unveil a new "no-frills" version of its Premier Inn brand today as it seeks to boost its hotel business after it sells Costa Coffee.

He said the research showed that customers were "happy to compromise on location or some extras if they are paying a fantastic price for their room".

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