Samsung plans India-only phones to challenge Chinese rivals

Alonzo Simpson
January 14, 2019

The company also stated that all the Galaxy M series smartphones will also be available on their own online store, for consumers to purchase.

Asim Warsi did not reveal the names of the Galaxy M phones that will be launched in India later this month.

After playing second fiddle to Chinese rival Xiaomi in India's burgeoning smartphone market in 2018, Samsung is set to fight back with a new line of budget-friendly handsets.

Samsung's microsite went live today in India which also confirms the launch date which is January 28.

A lot has been said and written about Samsung's soon-to-launch Galaxy M series. Meant to appeal to a millennial audience, the new series of phones have been designed in India.

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Samsung will be launching the Galaxy M series in India prior to a global rollout. It's being speculated that the two smartphones will be pitched as mid-range smartphones. The Galaxy M10 is said to cost around Rs 10,000, while the Galaxy M20 may end up costing Rs 15,000.

In their press release, Samsung has refused to share details about the specs and features, and have said, "Samsung's new range of Galaxy M smartphones come with powerful display, powerful camera, powerful battery and a powerful processor helping the smartphones deliver power-packed performance for young millennials".

As per initial reports, which have not been confirmed, there will three smartphones under the new M-series: Samsung Galaxy M10; Samsung Galaxy M20 and Samsung Galaxy M30.

Xiaomi has managed to maintain a steady lead over Samsung for over a year now, with a 27.3% market share compared to its rival's 22.6% in the July-September 2018 period, buoyed by a almost 50% share in the online segment and rapid expansion in its bricks-andmortar channel as well, according to IDC.

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