Uh Oh, Looks Like Google's Hardware Team Might Be in Trouble

Alonzo Simpson
March 14, 2019

The main target of Google's hardware reorganisation appears to be centred around the company's laptop and tablet group, with BI's source claiming that despite Google already having a "bunch of stuff in the works", multiple products may get delayed or cancelled due to "roadmap cutbacks" as part of the company's plans to "pare down the portfolio". It is possible that Google may have been working on other related hardware initiatives to fill out its previous product roadmap and may have made a decision to concentrate exclusively on a more limited hardware program.

Raising questions over its future plans in the hardware business, Google has reportedly told several employees in its laptop and tablet division to find other roles at the company.

Since Google started its big hardware push in 2016, we've seen two laptop/tablets emerge from these efforts - the Pixelbook and Pixel Slate. Google hasn't offered any official comment on the matter or indicated that there are any plans to end either the Pixelbook or Pixel Slate product lines.

Google is reportedly making a series of changes in its hardware division that puts the future of a number of devices in doubt, according to a report today. The hardware market for laptops is fiercely competitive, and all of Google's (overpriced) efforts in this space have failed to capture the market.

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This has been a problem because advertisers would use hardware IDs like your phones IMEI or MAC address to target ads. You should be able to disable or reset your advertising ID without being tracked, and Android Q makes that possible.

Nevertheless, Google has begun reassigning employees away from is tablet and laptop division.

Manufacturing roles on Create were not impacted by the recent downsizing, signaling Google's near term product lineup will likely not change. Unfortunately, this impressive performance doesn't extend to the company's tablets and laptops, and it now seems Google is taking action. To be clear, the employees aren't being laid off; they are just being moved to different departments within Google or Alphabet, its parent company.

Google Pixelbook is a "Chromebook", running on Google's Chrome OS software and is only capable of using Internet-based applications. Since then, sources tell us that pressure has increased to make hardware at Google into a "real business".

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