Uncertainty over Rich Energy tweet as Haas and investors deny split

Carrie Guzman
July 13, 2019

"The politics and PC (political correctness) attitude in @F1 is also inhibiting our business".

The news comes just one month after the Haas F1 team was asked to remove Rich Energy's stag logo from its cars due to a copyright dispute with Whyte Bikes, which has an nearly identical logo.

On Wednesday, Rich Energy, the British beverage company that signed a title sponsorship contract with the Haas Formula 1 team ahead of the 2019 Formula 1 season, tweeted that they had terminated their contract with the sport's lone American team.

That statement also said the individual, understood to be Storey, was being removed from his executive responsibilities.

"Today @rich_energy terminated our contract with @HaasF1Team for poor performance". We are a superior product to Red Bull.

The beverage firm became Haas's title sponsor this season and claimed the team would be competing directly with Red Bull on and off the track.

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It fell short of a formal statement being read out at the Council or a resolution submitted for a vote, as sought by activists. The signatories include Switzerland , France , Australia , Britain, Denmark, New Zealand, Norway and the Netherlands.


In a statement, Guenther Steiner, team principal Haas, said: 'Rich Energy is now the title partner of Haas F1 Team. Ferrari-powered Haas are ninth out of the 10 teams, albeit only six points behind sixth-placed Alfa Romeo.

"The commercial agreement doesn't let me talk about it and I don't want to stir it up any more".

Another Twitter commentator declared: "I can't believe what an utter joke you've made out of yourselves".

He said that Rich Energy's social media post had been "a surprise" to him. It's important but at this moment in time it's part of the job and we've just got to deal with it. A milkfloat at back of grid a disaster for us.

"The shareholders who own the majority of Rich Energy, would like to clarify certain statements that have been circulated in the media from an unauthorized source", the statement read.

"We wish to confirm our commitment to the Haas F1 Team, Formula 1 and to thank the Haas F1 Team for their support and patience whilst this matter is dealt with internally". The incident is very regrettable; we will not be making further comment on this commercially sensitive matter and will be concluding it behind closed doors.

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