Alibaba says Singles' Day sales hit 91.2 billion yuan in first hour

Darnell Taylor
November 11, 2019

Almost a quarter of USA retailers plan to run promotions for Singles Day, according to Adobe, which surveyed more than 400 US retailers with annual sales in excess of $500,000.

Sales hit the $1 billion mark in the first minute and eight seconds, Alibaba said.

"Singles Day" may sound lonely, but those taking part this November 11 can find some togetherness in what amounts to the world's largest annual shopping spree.

It's "11/11", also known as "Singles' Day" or "Double 11", a 24-hour shopping frenzy hosted by the Chinese e-commerce giant Alibaba.

Alibaba saw sales worth $30 billion on its platforms on Singles' Day previous year, dwarfing $7.9 billion USA online sales for Cyber Monday. It is now considered a significant event in the global retail calendar.

Alibiba's Singles Day isn't just an online shopping festival but also a high-on-glamour affair.

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This year's Black Friday weekend is widely expected to set another record for USA e-commerce but won't come anywhere near Alibaba's record sales given the latter's first hour sales alone.

This time previous year, NZ Post was delivering an average of nearly three parcels a second.

Singles Day is a bit like Alibaba's version of Amazon's Prime Day. A year ago we delivered over 14.5 million parcels during November and December.

"NZ Post is expecting another record online shopping season this year and will be upping our capacity to meet the huge number of parcels that are already starting to come through our network - including 185 additional flights, 27 additional trucks, 1,500 additional delivery runs, 200 extra vans and hundreds of extra people to help us get your parcel to you on time", says Bryan.

About 1.8 million Kiwis shopped online a year ago, spending a total of $4.2 billion, with a significant portion of this spending requiring items to be delivered.

Chinese consumers will spend 54% more this year than in 2018, but 78% said they would think twice about buying USA products due to loyalty to their country, AlixPartners found in a recent survey of more than 2,000 Chinese consumers.

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