Amazon Black Friday deals start early with big discounts

Darnell Taylor
November 30, 2019

So now they are encouraging shoppers not to get caught up in the hype of Black Friday sales.

Or now now not it is no shock that Amazon leads the pack - the retailer started its Black Friday offers closing week.

The study, conducted by Which? tracked the prices of 83 products on sale on Black Friday (23 November) in 2018 for a year, from six months before, until six months after.

Amazon's early deals are set to kick off on November 22, and the retailer is one of the big reasons that Black Friday made its way across the pond from the US - Amazon first held a Black Friday event in the United Kingdom back in 2010.

The online shopping giant goes all-out for Black Friday and Cyber Monday, which is hardly surprising because it is the retailer that introduced the November sales to the UK.

Amazon has announced some more of its Black Friday Deals for the United Kingdom, these include the Fire TV Cube for £79.99 instead of £109.99. It identified key product types that were cheaper outside Black Friday sales - such as smart speakers, tumble dryers as well as coffee makers.

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'Time-limited sales can be a good opportunity to bag a bargain, but don't fall for the pressure tactics around Black Friday.

"Our survey indicates that this popular shopping event is a hype and that there are few real discounts".

Which? didn't see any evidence that retailers were breaking any laws, but it's warning that people are at risk of being confused by offers that aren't actually that good.

It advises consumers not to impulse buy or panic that the deal might never be available again. "When we launched our Black Friday event previous year 40% of those products were the lowest price they had ever been". "As such, we offer our customers the best value on the high street all year round, including during the Black Friday period".

Amazon responded, "We aim to provide our customers with excellent value for money through low prices throughout the year and a number of exceptional events on seasonal offers".

When is Black Friday 2019?

It found that year-on-year ransomware attacks in the United Kingdom during the seven-day Black Friday week period had multiplied by 12 times last year.

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