Starbucks opts for 'coffee' not 'Christmas' on its new holiday cups

Darnell Taylor
November 9, 2019

Fortunately, Starbucks will not only have their usual festive drinks to help you stay awake while celebrating the season, but they'll also have four new holiday cup designs to keep things merry. Customers who order a holiday beverage will get a free reusable cup on the day they launch, November 7.

The Starbucks red cup is back, which means the holidays have officially arrived!

The free red cup says "Merry Coffee".

Jen Quotson, vice president of Starbucks Creative, said this year's holiday design was created to evoke mini moments of joy for customers and partners.

"This is disappointing that you promote people to buy a 1 use cup (I thought you guys wanted to be a leader in sustainability?) Just for priority boarding".

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The phrase will appear on two of the four cups debuting this year, including one that "from a distance ... looks like it's wrapped in green vintage wrapping paper".

In 2015, Starbucks was accused of a "war on Christmas" when they unveiled plain red holiday cups that did not explicitly say anything about the holiday. "But up close, its tiny type offers a happy holiday sentiment." Wow!

Polka Dots: The traditional Starbucks red cup is dotted with green, with the Siren logo playfully popping in here and there.

Holiday cup-carriers, however, will board after first-class passengers and those with special boarding designations. Starbucks started releasing holiday cups in 1997 and since then, various designs have featured everything from little a village made out of coffee pots, to a man sledding with a dog, to a winking snowman.

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