Online sales break Black Friday record in US

Darnell Taylor
December 2, 2019

Internet purchases are expected to reach $9.4 billion, a jump of almost 19 percent over last year's record-setting $7.9 billion take, according to a Sunday estimate from the company, which measures transactions from 80 of the 100 largest U.S. online retailers.

Cyber Monday is now a marketing term which is used by online retailers across the globe to drive online sales. It is also a sign of how Thursday evening store openings have continued to hurt what has traditionally been a day that kicked off the US holiday season.

The figure was a 19.6 percent increase over last year and the second biggest day of online sales ever, the company said, just below the $7.9 billion consumers spent on last year's Cyber Monday, which follows Black Friday.

A caution tape is seen by the entrance to a line during a sales event on Thanksgiving day at Walmart in Westbury, N.Y., on November 28, 2019.

For example, the Best Buy in Brooklyn's Atlantic Terminal Mall sold out of Apple iPhone 11 and iPhone 11 Pros on Friday and had lines stretching the length of the store, with shoppers picking up Microsoft Xbox and Nintendo Switch gaming consoles, among other big-ticket items.

They also believe that last few hours of Cyber Monday will draw an influx of people who are eager to take advantage of last minute deals. Such sales surged 43.2 per cent on Black Friday from a year ago, according to Adobe.

"With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line", said Adobe analyst Taylor Schreiner, according to The Los Angeles Times. Another important trend is that the growth of retail e-commerce, clocked at 14.1 percent, is growing faster than retail sales, which are at 4.0 percent overall.

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While most of the visits to retailers occurred on smartphones, the largest chunk of sales (59%) occurred on PC.

That's up from 151 million shoppers past year.

Even more were shopping online and on smartphones.

This holiday shopping season may be the most harried in years because it's the shortest since 2013.

Paymark, which services the majority of in-store electronic card terminals, plans release its Black Friday spending figures later today, but spokesman Paul Brislen said it looked like the sales were up both on past year and the previous month.

Price comparison site PriceSpy found nearly half of Kiwis it recently surveyed were planning to buy something on Black Friday, and uptake on its site showed that stores were getting increasingly competitive, slashing prices ahead of Friday.

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