Coca-Cola Says It Won't Stop Using Plastic Bottles

Eloise Marshall
January 25, 2020

As it stands, there are a lot of bottles to collect: last March, Coca-Cola revealed that it uses three million tons of plastic packaging every year, which is the equivalent of 200,000 bottles every minute.

Coca-Cola apparently believes "the customer is always right"-so much so that the soft drink giant is refusing to stop producing its plastic soda bottles".

Coca-Cola will not ditch single-use plastic bottles because consumers still want them, the firm's Head of Sustainability told the BBC.

"Business will not be in business if we do not accommodate consumers", she said. The company also intends to use at least 50 per recycled material by the same year.

Coca-Cola was branded one of the biggest producers of plastic waste followed by Nestle and PepsiCo in a global audit in 2019 by the charity Break Free from Plastic.

'So as we change our bottling infrastructure, move into recycling and innovate, we also have to show the consumer what the opportunities are.

According to Perez, Coca-Cola will continue to partner with non-government organizations (NGOs) to find ways to improve worldwide collection of plastic bottles, which sounds similar to what the company is trying to accomplish with Every Bottle Back in the U.S. "They will change with us", said Perez.

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She added that swapping only to aluminium and glass packaging could increase the firm's carbon footprint.

She also failed to commit to stepping down if Coca-Cola was unable to reach its 2030 goal.

Perez also told BBC that she respected the idealism of youth activists Melati Wijsen (19) and her sister Isabel, who made the island of Bali ban single-use plastic bags, straws, and styrofoam a year ago.

"We have to reach this goal and we will - there's no question".

Just past year, both Coca-Cola and its competitor Pepsi told Packaging News that packaging was "not the problem". The way Coca-Cola are using the phrase "single-use" is not how most people understand it, and it is not how legal entities define it.

She added: 'Do they really think the public enjoy seeing beaches and landfills covered in plastic waste, killing marine life and degrading into toxic microplastics that are now in our food?

"Making excuses will leave a bad taste in everyone's mouth, including many of their customers".

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