Gwyneth Paltrow thinks vagina candle is ‘punk rock’

Lula Sharp
January 24, 2020

The back of the candle reads, "The candle costs 25 percent more than its vagina-smelling equivalent because even though it's illegal in Canada to pay women less than men, the gender pay gap smells as strong as ever".

The candle, created by Heretic and sold on Goop, trended and made headlines last week for its unexpected name and $75 price tag. In a new interview with The Hollywood Reporter, Paltrow explained that she knows that a lot of the coverage that she and the site get are sensationalized (a vagina-scented candle, anyone?), but she gets it. Nonetheless, it may be stated both means that Gwyneth Paltrow did a wonderful job at advertising her newest Goop product.

"Well, it's a candle".

"For those likely, a 100 candle called" This Smells Like My Penis" will soon be available to purchase online.

The news of the uniquely-scented item quickly went viral, and now Paltrow, 47, finally revealed the origin of the interestingly-named votive during an appearance on Late Night with Seth Meyers on Wednesday.

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Paltrow said she was with Douglas Little, her personal perfumer and collaborator on Goop fragrances, when she smelled "this lovely thing" and joked that it smelled like her nether regions. The clip shows the crew in a controlled environment with someone who directs their "trip".

"I feel, like, myself and my friends, we wanted a little bit more agency over our health and we wanted to understand, like, 'Why do we feel better when we eat cleaner?' Or, you know, 'Do saunas work?' And, 'Does acupuncture work?'" By thinking in those terms, the candle is breaking the system. "I think women, a lot of us, have grown up feeling certain degrees of shame about our body so this is just a little bit of a subversive candle for all of us out there". Especially when you have The Rock jokes about the Goop candle.

However, not all people are on board with the one-of-a-kind product.

It's tough not to sensationalize Paltrow when THR notes that the event included a vulva-inspired floral wall for photos and an episode screening (Paltrow's Netflix series, The Goop Lap, premieres this Friday) that featured 90-year-old sex educator Betty Dodson offering lessons in orgasm.

Marketing is so compelling for Goop, it's no marvel Paltrow now operates a significant empire. In fact, Martha Stewart seems to not like the product at all.

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