Mercedes-Benz poised to clinch premium sales crown for 2019

Darnell Taylor
January 13, 2020

Chinese giant Geely and Mercedes-Benz have completed a 50:50 joint venture that will build Smart models in China, Reuters reports. Initially, it was announced that the venture will operate from Ningbo (eastern Chinese city). This, to transform Smart into a leading player in premium and intelligent electrified vehicles.

In early 2018, Geely also became Daimler's largest single shareholder buying a 9.67 percent share in the German company. Future production will be located in China.

As part of the new product plan, of which precise details haven't yet been disclosed, Smart will expand into the B-segment.

The German premium auto manufacturer said it has achieved the highest annual sales volume in the company's history, delivering a total of 2,339,562 units in 2019, up 1.3%. While manufacturing was revealed to be confined to China, sales operations were planned for China as well as Germany. Elaborating on Mercedes-Benz India's performance amidst the industry-wide slowdown, Schwenk added that, "We are satisfied with our sales performance in 2019 despite facing strong macro-economic headwinds, specifically in the first three quarters".

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Mercedes has held the number one position since 2016, and Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, is positive that they will be stronger despite the projected fast transformation of the automotive industry in the next two years.

In the meantime, the next-generation Smart remains a bit of a dark horse.

"As equal partners, we're dedicated to promoting the Smart brand globally". The Mercedes-Benz Cars division offers premium vehicles of the Mercedes-Benz brand, including the Mercedes-AMG and Mercedes-Maybach brands; and small cars under the Mercedes me and smart brands, as well as electric mobility products under the EQ brand.

Mercedes posted personal best numbers in Germany, China and the USA thanks to some strong need for SUVs and luxury sedans.

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