Senate Impeachment Trial Day 2

Lula Sharp
January 25, 2020

Coverage of the President Trump impeachment proceedings slipped on the second day of coverage - down 20%, totaling a Nielsen-measured 8.85 million viewers for coverage between 1 p.m. and 5 p.m. ET. CNN had the most viewers on the second day, at 320,000. Additional portions of the sit-down will be saved for FNC's Hannity at 9 a.m. ET the next day.

Trump's 10-minute pre-Super Bowl interview in 2017 with Fox News' Bill O'Reilly pulled in more than 12 million viewers on Fox broadcast network, according to Nielsen fast national stats at the time. Fox had 2.65 million viewers during the period, followed by CBS, which only broadcast the Senate floor plan at 3:00 p.m., with 1.94 million viewers, followed by MSNBC with 1.91 million, ABC with 1.63 million and CNN and NBC with 1.44 million each. "And while viewers were being spun on Wednesday, they were shown soundless video of the trial, the misleading implication being that they don't have to bother watching it since Fox News is on top of it for them". The then new competitors Fox and MSNBC attracted less than a million viewers in prime time. CNN was close behind in the demo with 351,000 viewers between 25-54 averaged across both days' special coverage, but fell to last place in total viewers with 1.360 million. MSNBC had a total of 1.866 million viewers on both days, and the least in the demo, which brought in 255,000.

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Day one of the impeachment hearings took in 11.01 million viewers. MSNBC had 2.599 million viewers with 482,000 in the demo, and CNN's average prime time viewership was 1.423 million.

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