Kevin Demoff on the Rams’ new branding and overcoming ‘immense frustrations’

Carrie Guzman
March 26, 2020

"As the 2018 NFC Champions prepare to transition their home from the Los Angeles Memorial Coliseum to the brand new $5 billion SoFi Stadium" SoFi Stadium in Inglewood, the Rams have unveiled the latest iteration of their logo, with new uniforms soon to follow.

The LA Rams rolled out their new logo on Monday after another potential logo from the team was leaked over the weekend.

If you dig through the team's "new look" website you'll find all sorts of tidbits about the history of the logo, the vibrant new colors ("Rams Royal" and "Sol") and how it'll look at the upcoming stadium.

Getty Images The Los Angeles Rams will take the field at SoFi Stadium for the first time in 2020.

It seems that the Reddit leak that surfaced a few weeks ago was mostly correct.

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The Rams also recently released two-time All-Pro running back Todd Gurley which gives the team some definite question marks heading into next season regardless of their logo.

Steven Jackson digs the new logo, too, as does Torry Holt, who changed his Twitter profile picture to the ram head.

Gold and royal blue became the team's primary colors during its second year of existence in Cleveland in 1938, and they stayed when the franchise moved to Los Angeles in 1946.

The Rams will rock their new color scheme when they play the 49ers twice this season, and LA is set to unveil its new uniform set later this spring.

Things are going to look a little different in Los Angeles this fall.

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