Google, Facebook Looking To Change Political Ad Policies Under Increasing Pressure

Nellie Chapman
November 11, 2019

Currently, Facebook is the dominant player in the online political ad market. Jack Dorsey decided that Twitter will cut all political ads on its platform, while Mark Zuckerberg said they will remain on Facebook without being fact checked.

Also, the upcoming United Kingdom general election will be among the first events to take place since Twitter's new policy of restricting political advertisements that are paid, a ban that will take effect from November 22 and in response to this, Twitter CEO, Jack Dorsey, said that political messages are something that needs to earned and not bought.

Facebook said on Thursday a doctored video shared by Britain's governing Conservatives would not have broken its rules on political advertising if it had run as a paid-for ad. "Ads from political parties and political candidates are not subject to our fact-checking rules", Rebecca Stimson, Facebook's head of UK Public Policy, told reporters on a call to explain the company's policies ahead of Britain's December 12 election. The startling claim sent shockwaves and even forced companies like Facebook and Google to rethink its policies. However Google, like Fb, has pitched political campaigns on expending election cash making use of their exact concentrating on gear, considerably than on television. The 2016 US Presidential election was marred by scandals that involved tech giants.

According to reports, Facebook has the biggest social media influence in the United Kingdom with a base of 42 million users and also it has been subject to intense criticism for having a role in spreading wrong information ahead of the 2016 Brexit vote.

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Google is considering a move that would alter its policy regarding political advertisements as fears grow of disinformation impacting the 2020 election. Some staff at Google were expecting a decision on the issue earlier this week, but it was delayed, said the person, who asked not to be identified discussing private information.

It actually will not be clear if these individuals designs would see Google rule out advertising and marketing marketing campaign ads altogether, as Twitter Inc. did, or restrict them indirectly, these sorts of as limiting the capability to focus on sure audiences. He said the company has thought carefully about the issue and is taking a stance on principle, noting that political ads will make up less than 1% of revenue next year. The ad also ran on Twitter and Google's YouTube.

At present, Facebook, Instagram, Snapchat, Google and YouTube allow political advertising on their platforms. After all, money matters the most.

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