Are millennials set to kill Black Friday, too?

Darnell Taylor
December 1, 2019

The e-commerce sector is expected to enjoy another bumper year, with digital sales expected to clock in at $144 billion-$148 billion, good for 14-18 percent growth compared to 11.2 percent last year.

Last year's holiday sales were hurt by turmoil over the White House trade policy with China and a delay of almost a month in data collection because of a government shutdown.

But as online sales surge, some retailers are grappling with outages, according to technology company Catchpoint, which monitors retailers' online performance.

Shoppers up since the wee hours slept in chairs at Nashville's Opry Mills mall, known for its outlet stores. If we use online shopping activity as a rough proxy of overall internet activity during Black Friday, then we can surmise that we will need 759,342 barrels of oil to power the Internet on Black Friday.

Think of us as your Black Friday / Cyber Monday beauty godmothers, here to guide you to the best sales and the best products that you will be able to offer, wear and love for the rest of 2019 and up until 2020.

Online and in-store shopping aren't always completely separate, though.

An increasing number of Americans are shopping online instead of visiting brick-and-mortar stores. They also found that this is the first year ever that a majority of people plan to do their holiday shopping online. The discounter said customers bought big ticket items like TVs, Apple iPads and Apple Watches.

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The PWC survey said for the first time in 2019 more consumers (54 percent) said they would make more of their online purchases than in stores.

"I like the mall but not when it's full of people", she said.

In Europe, though, Black Friday drew a backlash from activists, politicians and even consumers who criticized the USA shopping phenomenon as capitalism run amok.

In Europe, though, Black Friday drew a backlash from activists, politicians and even consumers who criticized the USA shopping phenomenon as capitalism run amok. Some French lawmakers called for banning Black Friday altogether.

The National Retail Federation had forecast USA holiday retail sales over the two months in 2019 will increase between 3.8% and 4.2% from a year ago, for a total of $727.9 billion to $730.7 billion. But with six fewer days, it will be the shortest season since 2013 because Thanksgiving fell on the fourth Thursday in November - the latest possible date.

Two Bath & Body Works saleswomen wearing reindeer antler headbands shouted about promotions at a trickle of shoppers walking through Newport Centre in Jersey City, New Jersey.

With Thanksgiving landing six days later than past year, retailers amped up their advertising and served up deep discounts on items such as appliances, sporting goods, televisions, consumers and toys, Woosley said. Barnes & Noble, who was recently bought by the private United Kingdom book powerhouse Waterstones, has rearranged their floor plans and merchandising of their stores in order to put more of an emphasis on books (if that seems like a weird "change" for a bookstore, you haven't been in a Barnes & Noble in a while). They were surprised to see how few people were there and even boasted about getting a choice parking spot.

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