Google makes it easier to shop for clothes directly in Search

Darnell Taylor
January 16, 2020

"However, while this is a significant step in bridging the divide between brick-and-mortar stores and the online e-commerce world, the acquisition has the potential to be even more impactful". Once installed, the platform surfaces the retailer's product inventory directly into the "See what's in store" section of their business profile on Google Search. Meanwhile, for the average user, Google search results will probably continue to look the same as before - but down the road, you can expect to see more results pop up in the "See what's in store" for various online retailers, both big and small. Although no value was attached to the acquisition, Pointy previously raised $ 19.2 million from investors, including a Series B round in 2018 that raised $ 12 million.

Its early investors included the founder of WordPress, Matt Mullenweg, the founder of Bebo, Michael Birch and the co-founder of Transferwise, Taavet Hinrikus.

This is the second startup sold to Google by Pointy CEO and serial entrepreneur Mark Cummins.

Pointy now has 15,000 points of presence in the U.S., up from 10,000 in 2018, when it raised its last funding round. "We think this is the right way to accomplish what we set out to do - to bring the world's retailers online" and help them thrive. Google shut down the online shopping service and merged it with a revamped version of Google Shopping.

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"It seemed insane to us that people had to wait two days for Amazon to deliver a product that could be 100 yards away in a local store". The agreement is expected to close in the coming weeks, pending the "usual closing conditions".

One of the challenges that small sellers face is getting online inventory information in the store in a way that is easy to manage and reliably up-to-date.

Google said it has always been committed to helping small businesses grow and thrive online and Pointy has been one of its key partners in recent years. "By joining forces, we will be in a location to wait on of us leer local retail outlets and products on a mighty higher scale", talked about Pointy's founders in a assertion. It's a message that has resonated in the industry: Pointy claims it has more than 15,000 retail customers worldwide.

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