MI gets an 'A' for social distancing, scoreboard says

Alonzo Simpson
March 26, 2020

MI is among the top states when it comes to social distancing, according to data collected by a recent survey. It received a good grade due to an approximate 45 percent change in average distance traveled.

And it's revealing where Americans have - and haven't - been practicing social distancing. Kalamazoo County is also receiving an "A" grade.

Congratulations are in order for the Land of Lincoln, as the state gets an "A" when it comes to social distancing. According to the data provided, MI has seen a 45% reduction in travel activity during the COVID-19 outbreak. And, as with the nation as a whole, there appears to be a rough (though far from uniform) correlation between a county's political composition and the extent to which Unacast's mobility data reflects social distancing. West Texas' Jeff Davis County, for example, earned an "F" rating because travel distances jumped by 60%. "We juxtaposed the Social Distancing score with the number of reported cases, sourced from the Corona Data Scraper, to show correlation with changes in behavior over time".

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Both Bexar Country and the entire Lone Star State earned "A" ratings from Unacast, meaning they're among the top areas in the country in reducing travel since the outbreak hit the US on February 28. An "A" is achieved when travel decreases by 40 percent or more. Unacast uses anonymous device location data, map data and intelligence for clients in retail, tourism, real estate, transportation and marketing industries.

According to Unacast, they are compliant with the European Union's data protection and privacy laws, and are working on becoming compliant with California's 2018 Consumer Privacy Act. Data is continuously rolling in to the company, and the numbers are changing throughout the day. Yes, companies have your data.

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