Netflix to give Indian users free access for one weekend

Darnell Taylor
October 21, 2020

According to a report by India Today, this new plan will be offered from 4 December and users will get access to Netflix's line up for a total of 48 hours.

Netflix, however, has not mentioned when they are planning to roll out the new test.

A report by The Verge quoted a Netflix spokesperson prior to the earning call saying that the American streaming giant always looks out for different marketing promotions to lure new members and give them a great experience.

Netflix's chief operating officer Greg Peters confirmed the promo on the company's third-quarter earnings call, calling it "StreamFest", and that it is limited to India for now. Information on the event was initially uncovered in the code for the Netflix mobile app and the company was quick to confirm that it was real.

Speaking about the newest way of promoting the platform, Peters said that he is really "excited" about the campaign and hopes that it will allow the company to get better results.

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"An idea we are excited about - and we'll see how it goes - we think that giving everyone in the country access to Netflix free for a weekend could be a great way to expose a bunch of new people to the incredible new stories we have and hopefully get a bunch of those folks to sign up", Peters said.

Earlier this month, Netflix discontinued their free trial option in the us which allowed potential subscribers to test the service for a 30 day trial.

Earlier this year, Netflix had launched a new "Netflix for free" page for viewers who do not have a subscription.

India emerged as the largest open battleground for Silicon Valley and Chinese firms searching for their next billion users in the past decade. The company has picked India, where it competes with Disney, Amazon, and technically three-dozen additional services, as the first market where it will test this idea and "will see how that goes", from there, he said. The Standard plan priced at Rs 649 offers Full HD resolution streaming with the ability to simulcast Netflix on two screens at the same time. Since Netflix regularly tests new features with a small subset of users, limiting access could be a way to compare StreamFest metrics against other forms of promotion.

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