Beats Taps AMBUSH for First-Ever Glow-in-the-Dark Powerbeats

Alonzo Simpson
November 19, 2020

Beats by Dr Dre. has today unveiled a brand new set of glow-in-the-dark Powerbeats headphones in partnership with Tokyo-based label AMBUSH.

Beyond the physical design, however, these are the exact same Powerbeats that Apple's Beats division released in March, although they command a higher asking price - $50 more - due to their special edition status.

Image Credits Apple
Image Credits Apple

Now that Apple's getting more serious about its own branded headphones, Beats have, perhaps, lost a little bit of luster within the company. This made Beats Flex the most affordable headphones to ever do so, coming in at half the price of the BeatsX which they effectively replaced - and actually a third of the price at which BeatsX first launched nearly four years ago. This kind of exciting feature has come into the mind of the co-founder of Ambush as she was deeply inspired by how Tokyo glows at night time. During the day, the Powerbeats Ambush would have a mint-green colour but glows dark green when used in the dark.

Besides the new funky, glow-in-the-dark color, the special edition headphones are otherwise largely identical to the $150 Powerbeats 4 that was updated back in March. Alongside the launch of AMBUSH Powerbeats, Beats is launching a new ad campaign featuring Afro-fusion artist Burna Boy and his song "Way Too Big". The H1 chip also reportedly offers better Bluetooth performance. The earbuds also last up to 15 hours on a charge and offer comparable sound quality to the pricier, and true wireless, Powerbeats Pro. It will be available for purchase on the Apple online store.

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