CBS All Access shifts to Paramount Plus on March 4

Darnell Taylor
January 20, 2021

ViacomCBS has announced a March 4 USA and Latin America launch date for Paramount+, a successor to the CBS All Access streaming service that will also feature a broader array of premium content.

Following the service's initial roll-out, it will be expanded to Canada on the same date, the Nordics (Europe) on March 25th, and Australia by mid-2021. The Canadian version of CBS All Access will also rebrand as Paramount Plus on March 4, 2021, but they won't get the expanded content lineup until later in the year.

Showtime OTT is the streaming version of the Showtime premium TV network, which mostly streams Showtime's original shows.

ViacomCBS' Paramount Plus will launch March 4, the corporate introduced Tuesday.

For instance, if you're a Star Trek fan, "Star Trek: Discovery" will be a Paramount+ show in America (because it's a CBS All Access show now), as will "Star Trek: Picard".

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The company in September announced it would rename CBS All Access as Paramount+ in early 2021, but had not specified a premiere date. Also, there will be all-new original content produced in-house, which will be a strong point for the brand. Like Paramount+, those services are backed by major corporations and offer a large selection of intellectual property from their attached TV and film studios.

ViacomCBS might not have had much choice.

CBS All Access reportedly has 8 million to 9 million subscribers in the United States, so it's nowhere near the size of Netflix, Disney+, Amazon Prime Video, or even Hulu. Plus, more than 30,000 additional episodes and movies from ViacomCBS's various content houses (BET, Nickelodeon, MTV, Comedy Central) are headed to the streaming service.

Launched in 2015, CBS All Access is believed to have about 8-9 million subscribers, Variety reports, and the rebrand obviously hopes to expand that reach.

To do so, ViacomCBS is introducing a number of new originals for Paramount Plus. As ViacomCBS CEO Bob Bakish stated, Paramount+ will attempt to stand out by offering "a linked ecosystem of differentiated offerings across free and pay streaming". The service is now $5.99 for the ad-supported version and $9.99 for the ad-free version, but the company hasn't said if that will change with the relaunch.

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